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Any ideas on where I can find an article about the marketing strategy of a company?

I need to write a summary of an article on a company’s marketing strategy for a class. It can be any company I want. My problem is I can seem to find any good articles. Does any one have any ideas where I can find one?

You don’t really find too many articles on ‘marketing strategies’ unless it’s by chance and it’s briefly stated since most of it is part of trade secrets anyway.

To do your project, first get a clear definition of what marketing actually is. A lot people think it’s just selling but it goes way beyond that. Basically, you can just simplify and that there are the “5 P’s” to remember:

Product – What are they selling?
Place – Where will they distribute?
Promotion – How you communicate your features and benefits to your customers and getting it out.
People – The value your people bring to your customers
Price – How much to make a decent profit?

With those questions in mind it gives you a solid idea of what it is. My apologies if you already know. i’m assuming you don’t since most people are clueless.

What you can do next is find a website of a company that interests you and simply figure out the answers as a that will spell it out for you anyway. Don’t make it a dull Question & Answer report of what I just wrote either. You need to grasp what it means and write in your own words what the main points are in your research. Put some heart into it. I’ll even give you a sample:

Lets say, Walmart’s marketing strategy. They sell every household item you could think of that people need at a very low cost. Thats how they appeal to people. They are able to do that thru cheap labor in China which workers there earn less than $3 per day. Without China’s slave labor (or anybody else’s), Walmart’s current lucrative money making system would not be possible.

From overseas, vessels arrive daily with thousands of containers of products to be picked up and distributed to the warehouses which are enormous in size, about the length of 3-4 city blocks long and a football field or two, wide. Planners create work orders for the warehouse workers to load up trailers with specific items needed that are automatically updated in the computer instantly (after a cashier scans a purchased item that goes thru their network) then full trailers are delivered out to their locations on schedule.

One good incentive to buying from them is you are constantly getting new products and name brands since even the store manager doesn’t know what they’re getting ever.

Walmart promotes themselves thru the radio, tv, newspaper, and the internet ad + website. (walmart.com) and junk mailers.

The workers are people of all walks of life ranging from young teens to senior citizens and disabled. Workers are not customer service oriented, don’t like to be bothered and lack training & skills with proper etiquette but that’s the trade off if you want low prices. Prices vary as low as pennies on the dollar to picking a flat screen tv for $1500

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